maximize your marketing: an educational series
presented by Stevens 470 and BusinessWest
Stevens 470 and BusinessWest invite you to a new series of seminars on marketing. These seminars will help you utilize all of the possible communication channels for selling your products and services. From print to video to retail, we will be discussing how to have impact in a changing world.
using the power of today's multiple media
Presented by Tina StevensDirector of the Multichannel Marketing Institute
Principal and Creative Director of Stevens 470
Your customers now have more choices, more information and easier methods for researching and purchasing most every type of product and service. Are you making it easy for them to buy from you, or are you sending them to the competition?
Tina will discuss the many marketing channels currently available to you, how
to evaluate which will work for your business in the current marketplace, and
how to create a plan to maximize your marketing dollars.
· why you need to be multichannel in today's marketplace
· the value of the multichannel customer
· determining your main marketing channels
· which channels are most profitable
· managing channels and budgets
Join us for this luncheon series and gain valuable expertise in sales, marketing and business growth.
DATE September 15, 2009 This seminar is being rescheduled for a later date.
TIME 11:30am - 1:00pm
LOCATION The Delaney House 3 Country Club Road (Route 5), Holyoke
COST $25.00
Payment will be collected at the door.
Registration is noncancellable. Invoices will be sent to those that do not attend.

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