March 3, 2010
Stevens 470 worked with Peerless to design new retail packaging for the release of these award-winning handcuffs, as well as update the existing packaging to match the new standard. The goal was to create a simple, bold impression that would stand out on the shelf and stress American manufacturing.
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February 25, 2010
We hosted our monthly Coffee Hour on Thursday this week due to our local snow delays. Our discussion on Business Blogging brought in a full house of professionals. We covered both the marketing and the technical aspects of blogging for your business. Our guests asked great questions and shared their ideas and experiences with blogging.
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February 10, 2010
Blogging is one of the major social media platforms at this time. Blogging gives your business the opportunity to put out a mix of news, marketing and education to create a trusted relationship with your audience.
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January 21, 2010
At our recent Coffee Hour "New Year's Resolutions for Your Website" we had the opportunity to review a website in depth and discuss specific changes to make it stronger.
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January 6, 2010
Your website is never done. It should be continuously reviewed, updated and managed. Changes can be large or small, but treat your website as a live presentation. You will need to allocate some time and money to it as part of your ongoing marketing plan.
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December 23, 2009
Goodwill Industries of the Pioneer Valley is currently requesting donations of gently used clothing and household items. Donations from families and individuals in our community will help Goodwill reach their Annual Appeal goal of collecting 300,000 pounds of donated goods by the end of the year. This will translate into $150,000 when those donations are sold locally in one of Goodwill's eight retail stores.
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December 22, 2009
This is the year to get your website into shape! Your website is often the first impression of your company and is a primary resource for information about your business. Now, more than ever, your website needs to be a powerful tool for your business. At this coffee hour we will review: the features you need for an effective website, today's web standards, and methods for driving traffic to your website.
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December 17, 2009
Yesterday was our monthly Coffee Hour at Stevens470 and we asked the question "is your marketing ready for 2010?" We were so pleased that several businesses joined us to answer that big question. We did a review of the information that goes into a marketing plan and why it is so important to have one in place guiding your business in the direction that you have chosen.
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December 2, 2009
It has been a challenging year for everyone as few of us have been untouched by economic changes and a global recession. A lot has changed, and while some things will return to the way they were, others have changed forever.
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November 25, 2009
The new year is coming, is your marketing plan ready? Having your marketing plan in order will help you achieve your 2010 business objectives. Business growth can be achieved through successful marketing. A comprehensive marketing process will include defining your business objectives, analyzing the marketplace, identifying your audience, creating a strategy and then effectively implementing your plans.
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November 23, 2009
KosherKeepers® Food Storage Containers won the Giftware and Novelties new product competition at the 2009 Kosherfest. KosherKeepers is a division of Plastic Packaging Corporation in West Springfield, MA.
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November 18, 2009
We hosted our monthly Coffee Hour at Stevens470, discussing effectively using e-mail marketing. We enjoyed coffee with a wonderful group of professionals, and reviewed methods and ideas to improve the effectiveness of e-mail marketing. Generating e-mail lists, quality content, audience, having a call to action, testing, deliver ability, and tracking were covered. Thank you to all who attended.
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November 4, 2009
effectively using e-mail marketing
E-mail marketing is one of the most powerful marketing tools available today and is less costly than many other types of direct marketing activity. Direct e-mail can be designed to increase sales, drive traffic to your website, or send customers to your retail store. It is also highly effective for building customer loyalty. E-mail marketing will generate an immediate response - usually occurring within the first 48 hours after the e-mail is broadcast.
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November 3, 2009
Please join us Thursday, November 12th at the Basketball Hall of Fame in Springfield for the premier screening of the film George: Wrestling with Resistance. The film parallels the tough sport of wrestling with the adversities facing youth in Springfield's inner city.
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October 28, 2009
The Greater Springfield Convention & Visitors Bureau (GSCVB) has launched a new website dedicated to the arts community in the Pioneer Valley. A central feature for ArtsPioneerValley.com is a rich cultural calendar filled with arts events taking place in Hampden, Hampshire and Franklin counties. Developed to become the "go to" source for all cultural happenings in the three-county region, ArtsPioneerValley.com is accessible to anyone involved in the arts.
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October 6, 2009
Social Media in the Marketing Mix
Social media creates “community” through online conversations. Social media marketing utilizes social networks, online communities, blogs, reviews, and other collaborative internet media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
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August 31, 2009
It’s challenging to take a step back from your business and see what your clients see. What sets your business apart? It’s not as simple as saying that you offer the best product or commodity; you need to clearly define the benefits your clients will receive when they choose your business. The power of a benefit statement is in pinpointing the unique value your business has to offer, to elevate yourself above the competition.
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August 25, 2009
Stevens 470 worked with Strathmore to create a unique look for their new illustration contest. We developed the theme and overall design for the contest materials, and coordinated with Strathmore to finalize the contest entry details.
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July 29, 2009
Video has taken over the internet! All types of businesses, from corporate and service-based to entertainment, are using video on their websites to capture attention and tell a story. Join us for an informal presentation and discussion about the many ways you can use video to bring people to your website.
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July 14, 2009
Stevens 470 works closely with The Arbors Assisted Living Communities to develop and manage their corporate identity and collateral material. Recent ads and postcards were developed to promote awareness of their assisted living facilities and all the amenities available. The latest campaign highlights the independent and active side of living at The Arbors.
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June 2, 2009
“E-mail marketing is a powerful marketing tool that is less costly than many other types of direct marketing activity.”
Direct e-mail can be designed to increase sales, drive traffic to your website, or send customers to your retail store. It is also highly effective for building customer loyalty. E-mail marketing will generate an immediate response – usually occurring within the first 48 hours after the e-mail is broadcast.
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May 6, 2009
Today, more than ever, you must keep your website content relevant and up-to-date. Returning website visitors are looking for fresh information, new products and the latest news about your company. At Stevens 470 we create database driven websites that give our clients the ability to manage their own website and easily update the content.
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April 30, 2009
Thank you Hadley Printing for giving us the opportunity to work on such a great project! This promotional mailer, “as green as it gets”, was awarded a Gold Addy at the 2009 Addy® Awards competition. Stevens 470 custom designed the promotional package to inform Hadley Printing’s clients of their FSC certification and to emphasize their continued commitment to the environment.
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March 23, 2009
Peerless chose Stevens 470 to redesign and rebuild their website. We worked closely with Peerless to create a new design that worked well online, while keeping their established brand image.
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March 16, 2009
Stevens 470 recently worked with Hogan Communications to develop a marketing campaign that acknowledged Sean and Andy’s commitment to area businesses and to the communities they serve. The campaign includes a billboard that conveys Hogan Communications’ ability to supply all your business technology needs, with personal service and attention to detail.
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March 3, 2009
Tina Stevens and Justin Friend of Stevens 470 will be presenting a seminar "Creating and Maintaining a Successful Website," at Westfield State College on March 3, 2009, sponsored by the Greater Westfield Chamber of Commerce. The seminar will discuss topics on website design and function, pushing and pulling web traffic, tracking website activity and new web technologies.
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February 19, 2009
The stock market has crashed, retirement savings have shrunk, and the cost of goods continues to rise. While these are very tangible changes, perhaps the biggest change impacting our business is the current shift in consumer values. Since good marketing requires us to fully appreciate the values of our audience (customers and prospects), we need to understand the effect of those values on consumer response to the products/services we offer.
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January 20, 2009
To promote their new Artist Trading Cards (ATCs), Strathmore Artist Papers™ organized and hosted "The Great Holiday Swap for Artist Trading Cards." Artists submitted their holiday-themed ATCs to Strathmore® and in return received an original ATC done by another artist.
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December 2, 2008
Stevens 470 worked with American Benefits Group to develop an entirely new website with updated content and advanced features. Their website started with a new logo and an updated brand image.
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November 20, 2008
Hadley Printing has always been "as green as it gets". They understand that as a society we are increasingly concerned about environmental and social issues. They share those concerns and understand that they have a responsibility to care for their clients, their community and their environment.
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November 5, 2008
On October 17th we went to Natural Products Expo East 2008 in Boston to check out the latest in natural foods and, of course, all the package designs. Our friends at Capa di Roma were exhibiting at the show and it was great to see them there.
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October 6, 2008
Stevens 470 has created educational materials for Strathmore's "Greener Options in Fine Art Papers" campaign. This program was developed to educate retailers and consumers about Strathmore's long tradition of environmental stewardship, including manufacturing artist papers using wind-generated electricity, and having a wide selection of art pads created from recycled materials and alternative fibers.
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October 1, 2008
We have changed our studio name from Stevens Design Studio to Stevens 470. Our new name, Stevens 470, was chosen to better represent our current business model for delivering marketing expertise and creative solutions.
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July 29, 2008
Ava's Dried Fruits and Snacks include a variety of tasty and healthy snacks and can be found in major grocery store chains. Ava's Dried Apricots, Strawberries, Mangos and Berry Mix will now be available at 7-Eleven stores throughout the Northeast.
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July 9, 2008
Stevens Design Studio is pleased to have worked with the Cancer House of Hope to create a new logo for the organization.
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June 26, 2008
The Affiliated Chambers of Commerce of Greater Springfield (ACCGS) is a business association representing seven affiliate Chambers and nearly 1,600 businesses of all sizes, industries and professions throughout Western Massachusetts. The Chamber is an important business resource for advocacy, information and marketing exposure.
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June 12, 2008
Stevens Design Studio’s contribution to the Westfield State College awareness campaign was recently highlighted in the April 2008 issue of Admissions Marketing Report.
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May 27, 2008
Stevens Design Studio was once again the Platinum Sponsor of the Affiliated Chambers of Commerce of Greater Springfield (ACCGS) Business Market Show which took place on May 7, 2008.
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April 28, 2008
I invite you to join me at my upcoming seminar "Effective Marketing in a Multichannel World" that I will be presenting at the 2008 Business Market Show on Wednesday May 7th, 11:00-11:45am, at the MassMutual Center.
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April 23, 2008
Tully & Holland, a Boston-based investment bank established in 1992, provides merger and aquisition advisory and private placement services to consumer product companies world-wide.
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February 25, 2008
Stevens Design Studio is pleased to announce the completed expansion of their studio and facilities. The expansion will house the Multichannel Marketing Institute, their education and training program to help businesses utilize new marketing channels for business development.
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January 9, 2008
Our new addition has been completed and we are now inhabiting our new space! We will be putting the finishing touches on the interior and exterior over the coming weeks.
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