July 9, 2008
Stevens Design Studio is pleased to have worked with the Cancer House of Hope to create a new logo for the organization.
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June 26, 2008
The Affiliated Chambers of Commerce of Greater Springfield (ACCGS) is a business association representing seven affiliate Chambers and nearly 1,600 businesses of all sizes, industries and professions throughout Western Massachusetts. The Chamber is an important business resource for advocacy, information and marketing exposure.
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June 12, 2008
Stevens Design Studio’s contribution to the Westfield State College awareness campaign was recently highlighted in the April 2008 issue of Admissions Marketing Report.
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May 27, 2008
Stevens Design Studio was once again the Platinum Sponsor of the Affiliated Chambers of Commerce of Greater Springfield (ACCGS) Business Market Show which took place on May 7, 2008.
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April 28, 2008
I invite you to join me at my upcoming seminar "Effective Marketing in a Multichannel World" that I will be presenting at the 2008 Business Market Show on Wednesday May 7th, 11:00-11:45am, at the MassMutual Center.
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April 23, 2008
Tully & Holland, a Boston-based investment bank established in 1992, provides merger and aquisition advisory and private placement services to consumer product companies world-wide.
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February 25, 2008
Stevens Design Studio is pleased to announce the completed expansion of their studio and facilities. The expansion will house the Multichannel Marketing Institute, their education and training program to help businesses utilize new marketing channels for business development.
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January 9, 2008
Our new addition has been completed and we are now inhabiting our new space! We will be putting the finishing touches on the interior and exterior over the coming weeks.
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December 13, 2007
Web accessibility is a term that refers to the practice of making websites accessible to people with disabilities. Web accessibility standards are meant to facilitate the ability to understand, navigate, interact with, and contribute to, the web. Stevens Design Studio supports the Web Accessibility Initiatives and utilizes a content management system (CMS) that is both front-end (site visitor) and back-end (site manager) accessible
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November 19, 2007
As we stated in our previous e-newsletter, tracking website activity and evaluating the results of your website marketing is a complex task. A website statistics package is a good place to start. We highly recommend Google Analytics and include it with all our website development projects. We have evaluated the data tracking and report features and find it to be powerful and efficient for reviewing website analytics.
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November 6, 2007
Our new addition now has walls, windows and a roof! The interior construction is well along and we look forward to hosting marketing seminars and meetings in our new space.
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October 22, 2007
Amy Africa led an impressive panel of e-commerce experts at the 2007 Fall NEMOA conference. The panelists freely discussed their current plans and methods for e-commerce marketing and driving sales to their websites. If you have ever met Amy (or heard her speak) you know she moves fast. Here are some specific tips from the notes we took.
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October 16, 2007
Tracking website activity and evaluating the results of your website marketing is a complex task. A website statistics package is a good place to start. There are many software packages to choose from and most host servers will provide one.
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September 25, 2007
Stevens Design Studio has recently launched a new website for Caugherty Hahn Communications. The CHC website offers tips and insights on all aspects of public relations, as well as FAQs to help companies understand how PR can help them achieve company objectives.
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September 24, 2007
We are pleased to be preparing the direct mail campaigns for the New England Mail Order Association's Fall educational conferences this year.
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August 23, 2007
Stevens Design Studio is expanding. Our new space will enlarge our studio and accommodate the Multichannel Marketing Institute. The addition will provide a conference room, private offices and more open work areas, allowing us to better meet the needs of our clients. Pardon our appearance during construction.
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July 31, 2007
Stevens Design Studio has launched an online store for 57 Sheffield. The website is fun to browse and easy to shop, with specialty product categories and a powerful search engine. The beautiful site design effectively presents the richness of the 57 Sheffield brand.
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July 17, 2007
E-mail marketing is one of the most powerful marketing tools available. In today's business climate, waiting for customers and prospects to visit your website is much too passive.
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July 10, 2007
Kathleen Doe has been promoted to Studio Director at Stevens Design Studio in Westfield, Massachusetts.
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June 30, 2007
Stevens Design Studio, an experienced multichannel marketing firm, has developed a unique online liquor store for New England Spirits. The website allows New England Spirits to offer their huge selection of beer, wine and liquor online.
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June 21, 2007
When you integrate your brand message and brand image across all channels you will acquire better prospects, generate more traffic and ultimately increase sales. The challenge is to manage the brand and the content in each channel so that the message is compatible.
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May 8, 2007
Stevens Design Studio has launched the Multichannel Marketing Institute to help businesses understand the new role of marketing in today’s economy. The growth of technology has substantially increased the communication channels that consumers have available when researching and purchasing products and services. The Multichannel Marketing Institute will assist businesses in operating and marketing in this new environment.
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May 5, 2007
The 2007 Business Market Show will take place on May 2nd at the MassMutual Center in Springfield, Massachusetts. Over 200 booths in the Exhibition Hall will showcase regional business products and services. Informative business seminars will be offered by industry experts in the MassMutual meeting rooms. Stevens Design Studio will be presenting two educational seminars.
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March 26, 2007
The internet has become the leading channel for product research and price comparisons. It is clear that online shopping will continue to grow and your customers will be going to your website as well as visiting your store or seeing your catalog.
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March 15, 2007
We are pleased to be preparing the direct mail campaigns for the New England Mail Order Association's educational conferences this year.
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February 15, 2007
Stevens Design Studio has partnered with Goodwill Industries of the Springfield/Hartford Area to develop and launch a comprehensive marketing strategy. These plans include public relations initiatives as well as print communication and website development, all to educate the public on the mission of Goodwill.
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January 3, 2007
With the growing use of the internet for communication and information, your website is often the first impression people have of your company or organization. For some companies this could be a set back.
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