57 Sheffield: Brand New
Stevens 470 worked closely with the 57 Sheffield team to create the brand image for their retail store launched in 2005. This new company was the creation of Gail Flood, a former VP of Marketing at Yankee Candle. Ms. Flood had a personal vision for a chain of retail stores selling a unique collection of home accessories. Ms.Flood left Yankee Candle to make her vision a reality. After an extensive agency search, Ms. Flood chose Stevens 470 to create the brand package for 57 Sheffield.Stevens 470 designed the new company’s logo, starting with extensive interviews with Ms. Flood and the core staff of retail professionals. Stevens 470 then prepared mood and style boards to visually express the brand to all members of the design team. From there, logo treatments were explored and reviewed. The final logo was completed, artwork was prepared and color and graphic standards were finalized.
Stevens 470 then created exterior signage and store front treatments, interior graphics, corporate literature and private label packaging. Since then, 57 Sheffield has opened the doors to many other stores in New England, specializing in opening seasonal stores during the Christmas holiday.
Stevens 470 designed and launched their website starting with an informational site on the retail stores. We have recently completed the e-commerce component of their multichannel marketing plans with the launch of their online store. We continue to manage their marketing and website needs along with preparing all new store signage specifications.