The Shriners Hospital for Children: Helping Kids Grow!
Stevens 470 has worked with Shriners Hospital for Children in Springfield, Massachusetts, to establish a new brand image and implement a comprehensive awareness campaign for the hospital. The goal of the campaign has been to increase recognition of the specialty medical services provided by Shriners Hospital for Children. The campaign incorporates images of children running, jumping and playing to demonstrate the mission of Shriners Hospital - to help every child reach their full physical potential.The campaign first launched with print advertising appearing in the monthly medical publication, “The Healthcare News”, which is distributed throughout New York, Massachusetts and Connecticut. Additional campaign elements include a medical newsletter, trade show banners, posters, hospital signage and informational brochures. Currently, the campaign can be seen at Bradley International Airport in Windsor Locks, Connecticut. Duratrans throughout the airport visually display the Shriners Hospital for Children branding message.
Shriners Hospital for Children in Springfield is a leading orthopaedic children’s hospital serving children throughout New England. The hospital is also a teaching hospital affiliated with Boston University School of Medicine and Albany Medical College and conducts ongoing research in children’s orthopaedic conditions. Children are treated at no cost through the Shrine Endowment Fund, the Shriners fraternity and the generosity of the general public.